MTV - 'Organic' - idents -Umeric
Description: Director: Ash Bolland
Cinematographer: Jac Fitzgerald
Producer: Von Dekker
Audio: Simon Pyke/ freefarm.co.uk
Visual FX: umeric.com –
MTV commissioned us to direct 12 channel Idents and the print materials for the rebranding of MTV Australia.
Four abstract designs where developed to reinterpret the MTV logo based around the themes Aggressive, Calm, Lively and Organic.
Individual MTV logo animations where then integrated into a range of infamous locations to the MTV audience, that were shot throughout Australia.
© 2003 - 2010
Super cooll!!!
Love the audio and the abstractness of the ‘M’. Great job!
Actually one of my friends talked to them and they told him they were using Cinema4D for that animation.
But as usual – it’s NOT about the software, it’s about the idea.
Whats the name of the program you created the shadow with? Is this done After Effects or did you use, for example, Maya?
exellent
peace of art!
ooops – forgot the 5 of course…
Very cool look and mood!
I wonder how MTV can still comission such a extreme variety of work. Almost EVERYBODY seems to have some piece for them in his/her portfolio!
Contentwise, MTV really became the worst bit of TV out there.
When I see masterpieces like this one, iam just unhappy that i can not see in high definition. Cause iam sure that i missed a lot of beautifull detail in this preview. fantastic
Sick! It’s very unfair, no one can have a chance with that kind of quality on the site
Really nicely done!
AWESOME!!!! that’s art!
I just say wow!
fantastic, reminds me of all the Channel 4 idents though!
However I suppose any 3D modelling tracked into live action will always look like its from the same basket.
fresh and innovative stuff. nice organic models and tracking.
wow~ nice!
Very nice creation. Hi 5!!!
Very nice
awesome, lovely grade aswell. peace out
it grows!
Perfect.
yeah this is not fair, this is way too good! the animation + designs are amazing.
Envy.
…
nice tracking + designs